First-of-its-kind initiative will offer four weeks of live and digital experiences to educate, connect and inspire event and trade show marketers nationwide
For Immediate Release
Contact: Lynne Schreur
[email protected]
NEW YORK, NY (July 15, 2025) – Event Marketer, the leading information resource on face-to-face marketing, has declared October as Experiential Marketing Month and unveiled a month-long initiative featuring dozens of in-person seminars, networking meet-ups and digital experiences designed to shine a spotlight on the importance of live experiences and arm marketers with the latest trends, data and intelligence.
Produced by the editors of Event Marketer and featuring experiential marketers from such brands as Red Bull, Siemens, Johnson & Johnson, Workiva, Lenovo, NBC Universal, American Express, Forrester, Sephora, Kia, Pernod Ricard, Shein and many more, the full schedule of events is available HERE.
“In a world where consumers crave authenticity, experiential marketing allows brands to showcase their personality and values in a tangible way,” says Experiential Marketing Month mentor Sylvia Lopez-Navarro, Kia’s National Manager of Brand Experience, Corporate Events and Shows. “This builds trust, loyalty and differentiates the brand from competitors.”
Experiential Marketing Month features learning and connection opportunities every weekday in October. The schedule includes:
• Full-day in-person “Trendwatch” seminars in Los Angeles (Oct. 1), Chicago (Oct. 8), New York City (Oct. 16), and Dallas (Oct. 22).
• Networking meetups in Atlanta (Oct. 28), Austin (Oct. 23), Boston (Oct. 14), Las Vegas (Oct. 23), Miami (Oct. 30), San Francisco (Oct. 2), St. Louis (Oct. 9) and Washington D.C. (Oct. 14).
• A dozen free digital learning modules, panels and conversations streamed globally online at eventmarketer.com and on LinkedIn.
• And other surprise gatherings and experiences… to be announced. Follow the full schedule of events here.
“As artificial intelligence continues to infiltrate business, culture and daily life, audiences are realizing the only thing they can trust is what they experience themselves,” says Jessica Heasley, Editor & Publisher at Event Marketer. “Experiential Marketing Month gives event marketers a forum where they can share skills, prepare for the future and make connections.”
Registration for the Trendwatch seminars and Meetups is live and a dynamic schedule of events is being updated in real time. For registration information and questions, contact Lynne Schreur, [email protected]. For sponsorship and speaking opportunities, contact Jon McLoughlin at [email protected].
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ABOUT EVENT MARKETER
For more than 20 years, Event Marketer has served the information needs of Fortune 1000 brand marketers across the spectrum of experiential marketing. It is the world’s largest information resource on face-to-face marketing, serving an audience of more than 100,000 Fortune 1000 marketers. The EM portfolio spans its flagship magazine, exclusive corporate training practice, the annual Experiential Marketing Summit, the Ex Awards, the annual Agency Forum executive conference and Experiential Marketing Month. Event Marketer is a part of Access Intelligence’s Chief Marketer Network. Learn more at eventmarketer.com.
About Access Intelligence
Access Intelligence is a privately held B-to-B media and information company headquartered in Rockville, MD, serving the marketing, media, PR, cable, healthcare management, defense, energy, infrastructure, engineering, satellite, and aviation markets. Leading brands include AdExchanger, AdMonsters, Chemical Engineering, Cynopsis, Cablefax, Chief Marketer, Defense Daily, Event Marketer, LeadsCon, POWER, Via Satellite, and P3C. Market-leading conferences and trade shows include LeadsCon, AdMonsters OPS and Publisher Summits, Experiential Marketing Summit, SATELLITE Conference and Exhibition, OR Manager Conference, LDC Gas Forums, Clean Gulf, Experience POWER, and The P3C Conference & Expo.