Ice Cube Joins an All-Star Lineup for the June 3 Event Exploring the Future of Sports Media
April 29, 2025 – Cynopsis Sports is proud to announce that O’Shea Jackson Sr.—better known as Ice Cube, the legendary entertainer and CEO & Co-Founder of BIG3—will be joining the upcoming Cynopsis Power Plays webinar, brought to you by Cynopsis Sports in partnership with the 2025 Cynopsis Sports Media Awards. The live webinar will take place on June 3, 2025, from 1:00-3:00 PM ET.
Ice Cube and Jeff Kwatinetz, BIG3 President and Co-Founder, will join a dynamic lineup of top sports industry leaders and innovators, bringing their unique perspectives on the intersection of sports, media, and culture.
Founded by Ice Cube and Jeff Kwatinetz in 2018, President and Co-Founder, BIG3 has redefined 3-on-3 basketball, blending elite talent, bold innovation, and entertainment to create one of the fastest-growing leagues in the U.S. Ice Cube’s participation adds star power and industry influence to a conversation already brimming with expert insight and future-forward thinking.
“This season more than ever, we are getting creative and driving distinct brand growth through the best live sports inventory in the summer,” said Cube and Kwatinetz. “We look forward to connecting with the Cynopsis audience, hearing their questions, and sharing even more news about what fans and partners alike can expect from our biggest summer yet.”
The Power Plays webinar will spotlight the bold strategies and emerging trends reshaping the sports media landscape. More speakers and panelists will be announced soon.
“We are thrilled to welcome Ice Cube to this year’s Power Plays webinar. His work with BIG3 exemplifies the kind of innovative spirit we want to showcase—where sports, media, and culture collide to drive the industry forward,” said Dave Colford, Senior Vice President, Media Group at Access Intelligence. “With the addition of Cube and our growing roster of industry experts, attendees can expect an unmatched level of insight and inspiration.”
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About Cynopsis
Cynopsis is the media industry’s go-to source for intelligence, reaching over 85,000 subscribers daily with the insights and updates that drive business decisions. Through editorial, events, and recognition programs, Cynopsis empowers the people shaping media, advertising, and technology.
About Access Intelligence
Access Intelligence is a privately held B-to-B media and information company headquartered in Rockville, MD, serving the marketing, media, PR, cable, healthcare management, defense, energy, infrastructure, engineering, satellite, and aviation markets. Leading brands include AdExchanger, AdMonsters, Chemical Engineering, Cynopsis, Cablefax, Chief Marketer, Defense Daily, Event Marketer, LeadsCon, POWER, Via Satellite, and P3C. Market-leading conferences and trade shows include LeadsCon, AdMonsters OPS and Publisher Summits, Experiential Marketing Summit, SATELLITE Conference and Exhibition, OR Manager Conference, LDC Gas Forums, Clean Gulf, Experience POWER, and The P3C Conference & Expo.