Job Posting

Growth Marketing Manager, Defense & Aviation

Posted March 22, 2023

Growth Marketing Manager, Defense & Aviation

Access Intelligence, LLC seeks a Growth Marketing Manager to drive individual and group subscription revenue goals for two flagship publications: Defense Daily and Aircraft Value News. The Growth Marketing Manager is also responsible for developing and executing marketing plans that help grow and engage the groups’ digital audiences, and bringing new visitors to the websites.

The position requires someone with paid subscription marketing or group sales experience, ideally in a business-to-business setting. The position is heavily focused towards online initiatives including search engine marketing, e-mail marketing, list acquisition, website traffic growth and revenue growth through shopping cart optimization, and marketing efforts for paid webinars and online products.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

MARKETING –

  • Develop and execute marketing plans for all paid products, including paid newsletters, special reports, webinars, directories and other product launches as deemed appropriate
  • Meet and exceed revenue goals for each product as assigned
  • Report and analyze data, data mining, reporting on marketing campaigns
  • Develop comprehensive list acquisition and marketing partnerships
  • Copy writing for direct mail, email marketing campaigns, media kits, paid products and other marketing communication efforts as assigned
  • Develop marketing plans for website optimization and social media efforts across brands
  • Oversee coordination of all direct mail campaigns, email campaigns, SEM efforts and SEO efforts
  • Write copy for any sales supporting materials, including prospectus and one sheet flyers
  • Oversee email coordination, including approving proofs of emails
  • Report on revenue and expenses in monthly financials meetings
  • Oversee eNewsletter coordination, including approving proofs of eNewsletters
  • Oversee public relations campaigns, writing press releases when necessary

AUDIENCE DEVELOPMENT –

  • Develop audience for the Defense and Aviation Brands
  • Execute marketing plans and schedules on time and within budgets and provide analysis on results for all new and renewal efforts
  • Outreach to secure partnerships and media exchanges
  • Complete list research and secure new lists/prospects for marketing
  • Manage the renewal series for all magazines and change/update as necessary based on results
  • Manage list data within Omeda – main point of contact for Omeda rep for Aviation and Defense Brands and proactively work with them to identify any data issues and changes to the files that need to be made
  • Meet and exceed audience development goals as outlined by the publishers
  • Report on revenue and expenses in monthly financials meetings
  • Report and analyze data – be able to keep up-to-date status of ongoing projects and associated analytics for daily/weekly/monthly updates and pacing

Group Sales Subscription Development –

  • Network and connect with industry contacts (through calls or industry events, etc.) to establish and build relationships
  • Research potential clients/organizations/executives to be able to help establish the unique value that our packages/publications will provide
  • Assisting with achieving brands’ revenue goals by selling group subscriptions

JOB REQUIREMENTS:

  • Four-year degree in Marketing, Communications or other relevant field or commensurate experience
  • 2-5 years of relevant event marketing experience
  • Basic knowledge of html, database management software, data analysis software, Photoshop or equivalent design software
  • Knowledge of content consumption by markets
  • Excellent organizational skills and ability manage several projects and deadlines
  • Team player, ability to thrive in fast-paced environment

About AI

Our People Are Our Strength

At Access Intelligence, we create exceptional experiences that ignite connection and commerce. We know that the more diverse and inclusive our staff and leadership teams are, the better we will be able to create these experiences for our customers. We have a strong commitment to improve diversity, equity and inclusion at our company. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics such as personality and personal interests that make our employees unique.

Our commitment extends to how we approach our events and content. We can’t wait to see how our renewed focus on diversity, equity and inclusion will enhance your experience with us.

Qualified candidates must send resume and cover letter detailing why they think they are a fit for this role including salary requirements to jobs@accessintel.com.