Job Posting

Media Marketing Manager/P3C

Posted December 20, 2022

Media Marketing Manager/P3C

Come be a part of a winning team serving the infrastructure sector. We’re looking for an energetic and passionate marketing manager to help execute the paid attendee marketing plans for more than 7 events that make up the P3C Media brand. Candidates with experience in driving paid event attendee, paid subscription or paid membership marketing will be prioritized. This position includes heavy emphasis on writing email marketing copy with successful offers designed to generate new and alumni attendees to our live events. Other areas of focus include finding new list sources, executing partner marketing campaigns, implementing social media campaigns to drive more event registrations and developing marketing collateral to enhance the sales efforts for exhibitors and sponsorships. This position reports directly to the Director of Marketing.

JOB DUTIES:

  • Execution of Direct Marketing Efforts to Drive Attendee Revenue To the Events
    • Responsible for the execution of all marketing plans, created in partnership with the Director of Marketing
    • Write email copy, pull queries, deploy email, and provide analysis
    • Create and deploy event email marketing campaigns using marketing automation platforms
    • Responsible for implementing best practices for the optimization of all landing pages
    • Execute and update all marketing copy for each event on the event websites
    • Utilize programmatic marketing tools and technologies at your disposal to drive additional attendee revenue to each event
    • Maintaining successful expense-to-revenue ratio of marketing efforts to maximize ROI
  • Email Acquisition and Campaign Analysis
    • Responsible for finding new list sources to bring more public sector, owner, private sector and other key professionals to the events
    • Execution of partnership agreements focused on securing brand awareness and outreach to promote our events to new professionals in industry and government
    • Provide regular campaign analysis and measurement of how emails, offers or email acquisition efforts are performing
    • Support database management and audience development efforts for key target markets
  • Social Media
    • Execute social media plan and execution
    • Implement multi-channel marketing efforts, such as Google AdWords, AdRoll, etc.
    • Provide regular campaign analysis, sharing what offer(s) worked and why they were successful
    • Set up and optimization of event websites, along with continual upkeep throughout the marketing cycle
  • Develop Sales Marketing Collateral
    • Create and deploy emails to generate exhibit and sponsorship leads for each event
    • Create sales prospectus’
    • Create annual media kits and update as required
  • Travel
    • Responsible for traveling to each event and assisting onsite with registration, operations or other duties as assigned.

REQUIREMENTS:

  • 2-4 years event marketing experience
  • Ability to multi-task and work at a very fast pace
  • Detail-oriented and extremely organized
  • Excellent marketing writer and communicator
  • Knowledge of social media marketing and audience development
  • Experience and expert skills in the areas of email and online marketing
  • B.A. or Four-year degree in Marketing, Communications or other relevant field or commensurate experience
  • Basic knowledge of html, database management software, data analysis software, Photoshop or equivalent design software

Our People Are Our Strength

At Access Intelligence, we create exceptional experiences that ignite connection and commerce. We know that the more diverse and inclusive our staff and leadership teams are, the better we will be able to create these experiences for our customers. We have a strong commitment to improve diversity, equity and inclusion at our company. We embrace and encourage our employees’ differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics such as personality and personal interests that make our employees unique.

Our commitment extends to how we approach our events and content. We can’t wait to see how our renewed focus on diversity, equity and inclusion will enhance your experience with us.

Qualified candidates must send resume and cover letter detailing why they think they are a fit for this role including salary requirements to jobs@accessintel.com.