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Tuesday, February 6, 2007
CONTACT:
Amy Jefferies
PR News
301-354-1699
ajefferies@accessintel.com
www.prnewsonline.com
FOR IMMEDIATE RELEASE
ROCKVILLE, MD, February 6, 2007 -- PR News has identified the year's most outstanding communications initiatives in the legal commmunity with the unveiling of the winners of the annual Legal PR Awards. The winners, from law firms to PR agencies nationwide, have made a strong case for the strength of public relations and community outreach in better positioning both law firms and communicators involved in litigation communciation.
"PR and marketing professionals working in or behalf of law firms are in unique positions as communicators and are finally being recognized for their hard work," notes Diane Schwartz, vice president and group publisher of PR News, the industry's weekly publication for communicators.
This year’s winners, recognizing initiatives in 2006, are law firms as well as PR agencies both large and small that have proven to be innovative and smart in the way they’ve communicated mergers, crises, and charitable initiatives. The awards also recognize organizations that have effectively managed or mitigated a crisis.
A blue-chip panel of experts from the legal and PR community judged the entrants on strategy, creativity, execution and return on investment. The winners will be profiled in PR News, on prnewsonline.com and at the Legal & Crisis PR Bulletin at prnewsonline.com.
The winners of the 2006 Legal PR awards:
Annual Report
Winner
· Latham & Watkins LLP - Lantham & Watkins Annual Review
Honorable Mention
· Sonnenschein Nath & Rosenthal LLP - Centennial Review "100 Years of Partnering for Progress"
Best Litigation Communications
Winner
· Burson-Marsteller - DFW International Airport Gives Wings to Wright Amendment
Honorable Mention
· National Association of Manufacturers - Legal Beagle Search Engine - http:beagle.nam.com
Best PR-Legal Counsel Team
Winner
· American Legacy Foundation- Public Health David vs. Goliath
Honorable Mentions
· Edelman - Brigham More Eminent Domain Public Affairs Campaign
· Sun Microsystems - Global Technology Company Sun Microsystems "Blogging in the Legal Profession"
Best Client Newsletter
Winner
· Latham & Watkins LLP - Smart Capital
Honorable Mentions
· Powell Goldstein LLP - Powell Goldstein Communications
· Skrine - Legal Insights
Community Relations
Winner
· Cadwalader, Wickersham & Taft LLP - Making a Mark: Mentoring
Crisis Communications
Winner
· Chandler Chicco Agency - Palm Beach Incident
Honorable Mentions
· American Immigration Lawyers Association - Cormprehensive Immigration Reform
· Edelman on behalf of American Beverage Association (ABA) -Protecting an Industry Under Attack
In-House PR Professional
Winner
· Robyn Radomski, Chief Marketing Officer, Sonnenschein Nath & Rosenthal LLP
Marketing Communications
Winner
· Levick Strategic Communications - In Depth, High Volume, Issue Oriented: The Walkers PR/Marketing Campaign
Honorable Mention
· Verdin Marketing Inc
Media Coverage
Winner
· Weber Shandwick - "Legal Change Agent: Injecting Innovation Into the Legal Industry"
Honorable Mentions
· Latham & Watkins LLP - "Media Coverage: Excellence in Showcasing Firm Management and Culture"
· Sedgwick, Detert Moran & Arnold - 2006 Media Relations Campaign
· Waller Lansden Dortch & Davis, LLP - Waller Lansden Dortch & Davis, LLP
Media Event
Winner
· Foley & Lardner LLP - eBay v. MercExchange Media Roundtable
Honorable Mentions
· Holland & Hart LLP -"Clients on a Rock/Frontier Partnership" Wild Blue Yonder Media Launch
PR News’ Legal PR Awards are one of several awards competitions presented annually by PR News. Other programs include the Platinum PR Awards, PR People Awards, CSR Awards and the Nonprofit PR Awards. PR News also publishes, via the PR News Press, the “Top 100 Case Studies,” “Media Training Guidebook,” “CSRGuidebook” and other strategic and tactical guidebooks for PR professionals. For information on PR News, visit www.prnewsonline.com. The Legal PR Awards of 2006 are held in partnership with Levick Strategic Communications.
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